The SignalFix brand.
How the SignalFix identity works: one dot fell, one dot is fixed. Designed by BRANDSWOT Consultancy.
The Fallen Dot.
Lowercase, set from Anek Latin Bold and redrawn. The i in "signal" has lost its dot to the floor; the i in "fix" has it back, lit amber. Always use the artwork files, never type it. Clear space: one dot on every side. Minimum size on screen: 100 px wide.
Wordmark, ink (SVG) · Wordmark, chalk (SVG) · The mark (SVG)
The Rise.
Dots climb from the floor in steel to the top in amber. A divider, a progress line, or a before-and-after in one gesture. Always left to right, always rising.
Cool is the problem. Warm is the fix.
Mostly ink and chalk. Amber is the reward.
Midnight Ink
#0A0F1A
Base. Wordmark, dark grounds, body text.
Chalk
#F4EFE6
Light ground. Paper, walls, web background.
Dead-Zone Steel
#6E8594
The fallen dot. Problem states, “before” readings.
Signal Amber
#F5A623
The fixed dot. CTAs, “after” readings. One hit per layout.
Amber Deep
#9A5A00
Amber text on light grounds.
Lamp Gold
#FFD27A
Warm “after” grade and highlights.
Full-Bar Green
#34C27A
Used sparingly for pass states.
Anek for words.
Aa
Anek Latin 400 / 600 / 700. Headlines, body, UI. Same family as the wordmark. Regional copy uses Anek Telugu, Tamil, Kannada and Malayalam: one design, four scripts.
JetBrains Mono for numbers.
−68
JetBrains Mono 400 / 500. Labels, readings, the tagline. Numbers look measured.
−105 dBm −68 dBm
Rooms, not tech.
24-unit grid, 2-unit stroke, square ends, no fills. Places in the home and steps in the service, never antennas or boxes.
The brand's proof, drawn.
A floor plan with a before and after reading in every room. It leads the Bar Certificate, the SignalCheck report and social posts.
| Room | Before | After |
|---|---|---|
| Living | −104 dBm | −69 dBm |
| Bedroom 1 | −111 dBm | −72 dBm |
| Kitchen | −98 dBm | −66 dBm |
| Bedroom 2 | −113 dBm | −74 dBm |
| Balcony | −92 dBm | −63 dBm |
Real homes. Real technicians.
Yes
Lived-in South Indian homes. Tube-light spill, pooja corners, drying clothes, a grandmother on a video call. Real technicians at work.
No
Stock towers, glowing routers, Wi-Fi symbols, glossy "magazine" interiors, people shouting into phones.
Treatment
Grade "before" scenes cool and desaturated toward steel. Grade "after" scenes warm toward lamp gold. Same room, same angle.
The calm technician.
Shows up on time, measures before speaking, leaves it cleaner.
Calm
Not alarmist
Precise
Not technical
Local
Not corporate
Honest
Not hype
Lines we own
- Bring the signal home.
- Every room. Every call.
- We fix the walls, not the network.
- Measured. Fixed. Proven.
- Full bars. At home.
Brand identity and guidelines by BRANDSWOT Consultancy, a branding and growth consultancy. For logo files, guidelines or press enquiries, contact SignalFix.